Søren is here to help those who help the rest of us.
You work hard to complete your mission. It should be comforting to know we are just as committed to ours:
Soren Technology exists to serve mission-driven organizations by providing products and services which enable them to pursue their own missions more effectively and efficiently through the use of technology.
Our Motivation: We've Been There, Too
Soren was founded by a minister to help colleagues in ministry. We understand what it means to have a greater good than profit as your driving motivation.
We believe in a resonance between community-driven technology and community-driven organizations
Web technology is defined by two key pillars:
First, “social networking,” the creation of virtual communities both large and small that share common interests, values, and ideas.
Second, "open source," technology produced by communities of volunteers collaborating with one another for a common goal.
We believe that both of these concepts resonate deeply with the work of nonprofit organizations, faith communities, schools, and other organizations that put community first. And even more important: we believe that the values and ethos of community minded organizations can help shape the way we think about and use technology in the future. Businesses will always try to harness the newest technologies to further their bottom line. Wouldn't it be nice if innovation was driven not by profits but by a genuine desire to connect with one another and make the world a better place?
We believe that technology can advance your mission just as well as it can promote your brand
The business approach to web design and social media is all about marketing. Build a brand, get the name and logo in front of more customers, hope some of them land on your site and give you their email address.
Mission-driven organizations need to do some marketing and promotion. You need new donors, new church members, new advocates. So of course, that's important.
But what's missing from this equation is your actual mission. We believe that the interactive and collaborative technology that drives todays websites and social media platforms can do more than brand awareness: it can provide you with critical tools to make your organization more effective and efficient. So let's talk real strategy, not just marketing strategy. Let's talk about how to do your mission, not just tell people about it.
We believe that mission-driven organizations shouldn't be second-class citizens when it comes to technology
When we began working in the church and nonprofit technology space, we quickly started noticing two overwhelming trends:
First, the solutions that do exist for mission-driven organizations are generally inadequate. They are often lacking crucial features nonprofits need. Or, more often, they attempt to retro-fit business-model features to organizations that aren't driven by sales pipelines. They are frequently poor quality and buggy with terrible user interfaces that make it incredibly difficult for non-technical users to do anything. In short, they don't really work for anyone.
Second, most of these solutions are incredibly expensive! It makes sense to pay a quality sum for quality work. It doesn’t make sense to pay anything for a sub-par product that you aren’t going to use or will ditch in a few years for something else.
We can do better. We can make tools that actually meet the needs of mission-driven organizations. We can make tools for churches and nonprofits that actually work! And we can do it without compromising our values thanks to the power of community!