If you are responsible for communication strategy at a nonprofit organization, chances are you are pretty stretched for time. If you find yourself struggling to stay on top of all the sites you need to check for updates, social media feeds you need to manage, and general life stuff that somehow has to get done, we think you need to check out this tool: IFTT.
IFTT stands for “If This, Then That,” and that pretty much summarizes what it does. You connect web services through what they call an “applet.” Each applet has a trigger it watches for, such as a new contact being added on your phone. When that trigger happens, IFTT swings into action and the applet performs it’s “then that” portion: perhaps adding the same contact to your Google address book, for example.